Small is lucrative - Google is all set to train professionals who will help SMEs in India manage their digital campaigns

There is a strong demand for digital advertising from small and medium sized businesses (SMEs) in the country, To cater to them Google India has launched a ‘SME Partner Programme’.Through this, the company will train premier SME partners to offer the highest level of expertise and proficiency in developing, launching and managing digital campaigns for SME ventures. The partners will offer end-to-end marketing solutions like search engine marketing, localised marketing solutions across Google properties and a mobile advertising platform.

RFID-enabled services for supply chain management

RFID-enabled services are increasingly used in supply chain management by fixing RFID tags on the pallets or products and using special readers to track the products. Modern tags, which can be reused any number of times, are also available now.If a retailer who sources his products from several locations and has operations in different cities wants to have real-time data of the goods in his warehouses and at the outlets, he can go in for the Radio Frequency Identification-enabled services.Dubai-based Hexomatrixx has taken the technology forward by integrating the RFID reader to smart phones. It has already tested this in some of the overseas markets and plans to launch it in India too.

Election Commission of India to work together With Civil Society

The Election Commission of India and Civil Society Organisations have decided to work together on inclusive and greater participation of people in the electoral process. This was decided during a two-day consultation ECI held with a range of Civil Society Organizations in New Delhi concluded yesterday. The consultation also came up with recommandations on the challenges faced by Election Commission in meeting gender gap, fighting urban apathy, overcoming youth disconnect, inclusion of marginalised and weaker section and promoting ethical and informed voting. The Consultation also identified areas in which CSOs can extend electoral services support to election machinery at the grassroots level.

Smartphone race split three ways

The next-generation smartphone market is a three-way race between Apple’s iPhone 5, Microsoft’s Windows 8 phones and Google’s Android 4.0x-based devices.With the launch of iPhone 5, the die has been cast for an intense competition among smartphones.With Apple’s iPhone 5 trying to re-establish its supremacy over the Android devices such as Samsung Galaxy S3 and HTC One X, it does look like Microsoft’s upcoming Windows 8 mobile phones will be the dark horse.

‘Opt for chai-pakora wedding’ - Krishna Tirath

Asking people to opt for a chai-pakora wedding and not force the girl’s family to over-stretch themselves by spending lavishly, the Union Women and Child Development Ministry is now in talks with other Ministries concerned to bring in laws/regulations to cap the spending on weddings.

Pradhan Mantri Swasthya Suraksha Yojana

The Pradhan Mantri Swasthya Suraksha Yojana (PMSSY) aims at correcting the imbalances in the availability of affordable healthcare facilities in the different parts of the country in general, and augmenting facilities for quality medical education in the under-served States in particular. The scheme was approved in March 2006.The first phase in the PMSSY has two components - setting up of six institutions in the line of AIIMS; and upgradation of 13 existing Government medical college institutions.

Project Arrow

Project Arrow is an initiative to transform India Post into a vibrant and responsive organization and to make a visible and positive difference in postal operations to benefit the customers.It has been launched with objective of modernizing the post and makes visible, tangible and noteworthy differences in the post office operations that matter to “Aam Aadmi”.